Saturday, 18 June 2011

Coca-Cola London 2012

I was in my local Tesco Supermarket today and saw a large advert for the London 2010 Olympics which was created out of Coca Cola cardboard boxes.

For more info on Coca-Cola's sponsorship of the 2012 games, check out: http://www.coca-cola.co.uk/olympic-games/

Coca-Cola Spain - Have your photograph put on a bottle

The Coca-Cola company is celebrating its 125th Anniversary this year. There have been numerous promotions across the world, with each country doing something unique to commemorate the event. I have just been reading about an event held in Spain, whereby customers in a supermarket could have their photo taken, and then printed onto a Coca-Cola bottle.
The launch event was attended by Muhtar Kent, the Chairman of the Board and Chief Executive Officer of the Coca-Cola Company.

Lets hope that a similar promotion is launched in the UK.